Hey there, just wanted to introduce myself: my name is Kelsey and I am beginning a blog about the retail industry, visual merchandising (VM), the psychology of buying, and consumerism, all in the name of preparing myself for a dream job in merchandising.
I will begin over the next few weeks with a book series written by Paco Underhill, who people-watched and literally stalked people inside stores, eavesdropping to find out what led them to that crucial decision: “To buy, or not to buy”. His first book, “Why We Buy” is no thicker than one of the Chronicle’s of Narnia, so I hope to get through it fairly fast, yet take it all in.
I am also currently a student of fashion marketing here in the beautiful and wet city of Portland, and have a concentration in digital art and VM as well as sustainability, so you will be reading a lot about that, I am sure.
Well, just wanted to get the courtesies taken care of. Now that we are no longer strangers, go ahead and like, follow, and comment to your heart’s content 🙂